The Jim's Group is one of Australia's most well known groups of companies. Consisting of different divisions, from Jim's Mowing, to Security, to Interior Design. Each division operates as a network of franchisees who have allotted territories where they are given leads for their area as they come through the Jim's head office.
Franchisee Campaign - Copywriting / Creative
While working at Dando I led a content and SEO campaign for Jim's Dog Wash. The Dog Wash franchise had a problem unique of any of the other diversions - they were oversubscribed with client leads. There's a lot of dirty dogs in Australia it turns out.
What this meant is that they needed a dedicated push to get more franchisees to buy into a Jim's Dog Wash business.
As well as helping on the digital side of things, we pitched several big idea concepts for social media and experimental advertising campaigns. I was heavily involved in the ideation of these concepts, particular the two below.
Jim’s Dog Wash - TOO MANY LEADS
Jim’s is the leader in building a client base for its franchisees. Jim’s franchisees have nothing to worry about as far as leads are concerned.
A short video meant for funneling potential franchisees to Jim's Dog Wash information evenings over social media, or as a TV spot.