samsung

outdoor campaign copy

WHO

Taylor Herring for Samsung UK

WHAT

Working with award-winning PR agency Taylor Herring I provided supporting copy for a number of Samsung UK creative campaigns, including an outdoor campaign titled "Modern Masterpieces" for Samsung's new QuickDrive washing machines. 

 

Reimagining classic sculptures that have stood the test of time, both physically and in cultural relevance, pairing up with Samsung's modern-day design masterpiece. I provided the headline copy that was used in the series of supporting billboards seen across London throughout the display of the ambient campaign sculptures. 

Campaign press

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03 October 2018

'David' and 'The Thinker' do laundry in Samsung's cheeky outdoor campaign

AD AGE

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03 October 2018

Samsung reimagines iconic nudes to promote its modern masterpieces

THE DRUM

© 2019  Brodie Evans.