outdoor campaign copy
Taylor Herring for Samsung UK
Working with award-winning PR agency Taylor Herring I provided supporting copy for a number of Samsung UK creative campaigns, including an outdoor campaign titled "Modern Masterpieces" for Samsung's new QuickDrive washing machines.
Reimagining classic sculptures that have stood the test of time, both physically and in cultural relevance, pairing up with Samsung's modern-day design masterpiece. I provided the headline copy that was used in the series of supporting billboards seen across London throughout the display of the ambient campaign sculptures.