Fleet vehicle copywriting
Viridian is one of Australia's oldest, and most trusted glass manufacturers. Operating for 140 years, and in the glass game for 75 of those. They are committed to bringing natural light to more beautiful Australian homes.
As well as providing some of the copywriting for Viridian while working at One Small Step Collective, I provided marketing strategies and social media support.
This was a small but fun project. Viridian needed some interesting, funny and eye-catching copy for the back of their ute fleet that glaziers drove to installation jobs.
Playing on the theme of "natural light" and the qualities of beautiful glass in a home, I wrote some light-hearted and unique one-liners for people to smile at in traffic.